Sometimes the best way to get the word out to potential new customers about your property management services is to leverage the existing assets that you already manage as part of your portfolio. One of the more clever ideas, to not only promote the security of a property that you already manage but also to drive new property management leads, is to send out a letter to neighboring properties within a limited radius stating that you, as a property manager, have recently taken on the new responsibility of maintaining the residence within the neighborhood. The message here can be carefully constructed to let the neighborhood know that if they notice any suspicious activity that they are free to contact you. This approach not only sends a message of caring about the property that you are managing to the neighborhood, but also gives the opportunity to get your services noticed by those in the surrounding neighborhood that may be in need of the property management services that you offer. Need some more help in how to write that letter? Not to worry, here is the copy to one of the more effective letters that we have seen. For a little extra emphasis, try inserting one of your company magnets with your contact information with each letter that you send out to be sure that the recipient doesn’t easily forget about your services:
To Neighbors of (Insert Current Property Managed Address):
We are the Property Managers for a home in your community. To help insure the safety of your neighborhood we wanted to provide you with our contact information.
Enclosed you will find a magnet for your refrigerator. That way you will always know how to reach us in the event that a door has accidentally been left open or perhaps you witness any suspicious activity at the home.
We appreciate your support in our attempt to keep the community safe. Please let us know if you ever have any questions for us.
(Insert Your Name)
(Insert The Name of Your Property Management Company)
Have any interesting marketing ideas on how your fellow property managers can generate more leads for their business? Please feel free to share them below.
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