The most important rule that property owners can remember is that without customers there is no profit and no business. It is important to generate leads. This means reaching out into the community, using the Internet and really being smart about how resources are used. All types of property management companies need to focus on lead generation if they want to be successful.
Syndicating out core business information about your property management company to partner web sites is a great way to not only build leads, but to also gain added credibility with the search engines in ranking your own property management site. Business directory sites such as SuperPages.com, Yelp.com, & Google+ are good examples of sites that will allow a property management company to create a profile page (some directories are free but others will charge a small fee) that can be optimized to drive property management leads for property owners. Make sure to select the appropriate business category to list your property management company within and remember that the more alike the partner site is to your own business vertical, the more search volume and leads you can expect from the advertising.